Professional networking platform LinkedIn said Thursday (Mar 29) it was working on a TikTok-like short-form video feed, following the trend set by giants like Instagram and YouTube.
A dedicated video feed full of short-form content will appear in the app’s navigation bar.
Users will be able to scroll through the videos, while also sharing, commenting on and liking them.
While the content on Instagram, YouTube and TikTok encompasses a variety of topics, from comedy, and politics to food and lifestyle, the content on LinkedIn will be carefully themed around career-related topics.
Microsoft-owned LinkedIn has said the feature is still in the early stages and will take time to get rolled out fully.
The company said it was forced to take the step as “videos are becoming one of its users’ desired formats for learning from professionals and experts.”