Red is often associated with intense emotions such as love, passion and anger. It can increase a sense of urgency, which is why it is often used in sales.
Blue is typically associated with calmness. It can reduce stress and is a popular choice for bedrooms and offices to enhance productivity and relaxation.
Yellow is linked to happiness and positivity. It is often used in warning signs and marketing to draw the eye and create a sense of cheerfulness.
Green represents nature, growth, and tranquility. It can boost a sense of balance and calm and can reduce anxiety and improve concentration.
Purple is associated with luxury, creativity and spirituality. It is often used in artistic spaces and products targeting a sense of sophistication and luxury.