Homegrown Indian brand Radico Khaitan's Rampur Asava won the title of 'Best World Whisky' at the John Barleycorn Awards 2023.
The Indian whisky beat its American and Irish Whiskies counterparts in a blind-tasting competition, called John Barleycorn Awards 2023.
The competition was judged by Barleycon Society including Clay Risen, Wayne Curtis, Zach Johnston, Susan Reigler, and John McCarthy.
The whisky boasts a distinctive tropical fruity note characteristic of Rampur, complemented by hints of apricot, blackberry, and plum. A subtle undertone of tobacco and spices adds complexity to the whisky.
The Rampur Asava single malt whisky is made in the Rampur distillery established in 1943. It is available in Duty-Free outlets for Rs 9,390 ($113.3)
As per the estimates by the Confederation of Indian Alcoholic Beverage Companies (CIABC), Indian Single malts, including the celebrated Rampur Asava, accounted for nearly 53 per cent of total sales in 2023.