This is Taylor Swift’s era and we are just living in it.
Taylor Swift has been named Time’s Person of the Year for 2023 and we truly get it.
With versatile music, lyrics that resonate with all those who love the pop music genre and excellent business acumen, Taylor Swift’s fandom proves why generations of music lovers can’t get enough of her.
One of the highest-selling music artists of all time, Taylor Swift keeps it fresh. She knows her strengths and works on them in her favour. She identifies her fans, reaches out to them via livestreams, tours and public appearances.
Her music remains her biggest selling point. What Swifties (what her fans call themselves) love the most about her music is the passion and intense emotions she brings out through lyrics. Most fans argue that she has the "literary sensibility" that other pop stars lack.
Her relationships are always in focus. Whether she’s dating or whether she’s breaking up, she’s always in news.
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