The playful, fluffy toy that’s taken over as 2025’s most surprising luxury handbag accessory. From Hermès Birkins to Dior totes, Labubu is now a favorite among celebrities, style icons, and even royalty.
Labubu was created in 2015 by Hong Kong artist Kasing Lung. Inspired by European fairy tales, the spiky-toothed character became part of “The Monsters” universe, filled with oddball friends like Zimomo, Tycoco, and Spooky.
In 2019, Labubu went global after a deal with Chinese toy brand Pop Mart. Sold in “blind boxes,” where buyers don’t know which plush they’ll get, these toys quickly turned into addictive collector’s items priced around £25.
Thai Princess Sirivannavari made headlines when she styled her Hermès Birkin with not one but two plush charms one being Labubu. The look turned heads at Paris Fashion Week, sparking a trend across Asia overnight.
Following its royal debut, Pop Mart stores in Thailand saw a rush of shoppers, with resellers scrambling to secure Labubu figures across Asia. Now Pop Mart’s second-best-selling collection, Labubu proves that cuteness and high fashion go hand in hand.
Labubu’s charm is more than just fluff. Each piece has a backstory and artistic flair. With bag charms already popular, Labubu offers a playful twist that blends streetwear, storytelling, and luxury appeal.
Labubu may look like a child’s toy, but it’s now a statement in the fashion world. As more celebs and stylists join the trend, Labubu proves that even the quirkiest accessory can become a global style icon.