WION Delhi, India
Dec 22, 2016, 09.03 AM (IST)
It started as a campaign to break stereotypes around beauty standards globally and has been gaining momentum every year. In 2015, a model with Down Syndrome took to the ramp while this year, Reshma Qureshi, an acid attack survivor walked the ramp at NYFW. She brought attention to the epidemic of acid attacks in Asia, Sub-Saharan Africa, and Middle East where victims are mostly women and children.
Reshma sashayed down the runway in a white figure-hugging Archana Kochhar gown. (AFP)
Anniesa Hasibuan's collection brought hijab to the runway at New York Fashion Week. It was the first time that every model walked the runway wearing a hijab. The move was seen as a historic moment in the industry which brought the headgear to mainstream fashion. The fashion show as aimed at normalizing hijab in America so as to break down stereotypes.
With a 40-foot ferris wheel, public carnival and Gigi Hadid, the designer known for elaborate sets carried out his Spring 2017 collection this year as a fully functional, fashion-themed carnival. Called the 'Tommy Pier', it will be equipped with the traditional trappings of a carnival: food, games, rideas and fashion ramp walk. The show was also live streamed and can be directly shopped from the website.
In 2015, she launched her collection using Instagram and in 2016, she yet again, became the first designer to use Snapchat to launch her latest collection, Fall 2016. Using Snapchat's native functions, her collection infused mobile photography, video, illustrations, and artwork. She was the first to create a live lookbook using Snapchat. Her motto was 'see now, buy now', offering direct to consumer fashion clothes.
Tom Ford, the American designer, opted for a music video to show off his latest collection instead of the usual runway. The music video for the Paris Fashion Week introduced a virtual runway for the first time, bringing more elements of fashion, fun and party than a regular model runway.