Only 3 per cent of UK householders think there is a stigma attached to wasting food , a survey by supermarket chain Sainsbury's underlines
Wasting food is 'normal' in UK and most people overlook the bigger savings that could accrue by simply throwing away less food, The Guardian reported today quoting a survey.
Most households instead save money by energy-saving methods such as turning off the lights or the heating, Sainsbury’s survey of food waste habits reveals. Sainsbury's is the second largest chain of supermarkets in the United Kingdom
The poll of more than 5,000 UK adults carried out by the supermarket reveals that only 3 per cent of UK householders think there is a stigma attached to wasting food.
“Wasting food has become so normal, there is now no stigma attached to throwing food away. The report shows that people are cost-conscious and making concerted efforts to turn off lights and minimise energy use. However, people are still overlooking the much bigger savings that could be delivered by simply throwing away less food,” Sainsbury’s chief executive, Mike Coupe, was quoted as saying.
The survey further underlines 74 per cent of householders actively turn lights off when they leave a room and 55 per cent turn down the heating. Nearly one-third (32 per cent) have changed energy suppliers to keep household bills down, saving an average of £200 a year. Collectively, these changes would save £305 a year, less than half of the £700 a typical family wastes on food that goes uneaten and is thrown away.
The supermarket chain is planning to spend £10m over the next five years in schemes that cut food waste through new technology across the UK. The initiative, which will be carried out jointly with the government’s food advisory body, Wrap, will be measurable so that it can be used as a blueprint for the future, the Guardian reports.
Ideas include testing smarter kitchen appliances such as fridges to allow people can check on their phone what they have at home and food-sharing apps such as Olio.
On Wednesday, Sainsbury’s will launch its first waste less, save more advertising campaign, aimed at helping householders save and store food more efficiently.