'Shoot a school kid only $29,' says vandalized Vegas billboard

Representative image. Photograph:( Zee News Network )

WION Web Team New Delhi, Delhi, India Mar 03, 2018, 01.58 AM (IST)

In yet another demand for the gun reforms on Friday, as an aftermath to Florida High school shooting, a billboard at Las Vegas was vandalised to read, "Shoot a school kid only $29,".

The billboard originally read, "Shoot a .50 caliber only $29." It was an advertisement for a local firing range called Battlefield Vegas, which, according to its website, is a business owned and operated by veterans that features a "military-style complex" a block from the Las Vegas Strip, as well as additional "outdoor training areas."

INDECLINE, an organization that describes itself as an American activist collective, took responsibility for the billboard alterations. Its spokesperson said, "It was time for us to address gun reform and to do something louder than an AR-15."

Indecline said to be motivated by the Florida High school shooting that took the lives of 17 people.

The billboard company, Lamar, said it "immediately removed the billboard at the request of the authorities, and we're cooperating with law enforcement agencies as they investigate further."

Members of the group had used vinyl stickers to alter the original advertising and added a line at the bottom reading, "Defend Lives, Reform Laws."