Gucci slammed for using white models with Sikh turbans on-ramp during Milan Fashion Week

Models walking for Gucci Milan Fashion Week Autumn/Winter 2018. Photograph:( Twitter )

WION Web Team Delhi, India Feb 23, 2018, 02.17 PM (IST)

With growing insensitivity and an inappropriate showcase of the minority culture in Americas and UK, Twitter users slammed Gucci for launching it's Autumn/Winter 2018 collection during Milan Fashion Week with models sporting Sikh turbans. 

As the models walked down the runway wearing what looked like traditional Sikh turbans as they flashed latest Gucci collection, social media users felt it was callous on part of the brand to not understand the history behind wearing the turban with some even finding a problem at the way it was wrapped on the head.

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Some also felt that using white models for the show when the brand wanted to pair the turban with designer clothes was just pure "insensitivity". The users pointed out that brown models and even better Sikh models who already sport a turban should have been used instead of white people. 

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Canadian actor and model Avan Jogia began the backlash with his tweet asking the brand, "could you not find a brown model?"

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The fashion house is yet to address the issue.