WION Web Team Delhi, India
Feb 23, 2018, 02.17 PM
With growing insensitivity and an inappropriate showcase of the minority culture in Americas and UK, Twitter users slammed Gucci for launching it's Autumn/Winter 2018 collection during Milan Fashion Week with models sporting Sikh turbans.
As the models walked down the runway wearing what looked like traditional Sikh turbans as they flashed latest Gucci collection, social media users felt it was callous on part of the brand to not understand the history behind wearing the turban with some even finding a problem at the way it was wrapped on the head.
Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products pic.twitter.com/gCzKPd9LGd
This is unacceptable and offensive @gucci. Wearing another religions article of faith is not fashion, its appropriation! Sikh men are profiled and discriminated against every day for wearing a turban, yet when you put in on a white person, it’s suddenly fashionable and cool?!?! pic.twitter.com/UD0wWjaju5
The fact that you think a towel wrap equals a turban but showcase how ignorant you are. Educate yourself. A turban is a symbolic part of my religion. It’s not a fashion statement that can be used when it’s convenient for designers.
Some also felt that using white models for the show when the brand wanted to pair the turban with designer clothes was just pure "insensitivity". The users pointed out that brown models and even better Sikh models who already sport a turban should have been used instead of white people.