India captain Virat Kohli dismissed the debate that endorsements can be distracting for a cricketer and he said that it is important for a player to balance his cricketing and commercial interests.
"As a professional sportsman there is not a set age to do business because you have to establish a business whenever you start it. It is a cliche that you should do business only after a specific age," Virat said during an event.
"I don't believe that you can't do endorsement while playing. I don't believe in all of that. If you have limited time, you should know how to establish (your product) in a limited period of time," the star batsman added.
Kohli endorses a host of brands and some are even his own ventures. "I was 25-26 when I got associated with Wrogn (his own clothing brand). Even then people thought I am entering into business at 25, I am too young for it," said Kohli.
Kohli has been ranked ahead of American basketball player Stephen Curry and boxer Floyd Mayweather in the list of athletes who earn the most money for sponsored posts on the photo-sharing app, Instagram.
According to the Instagram rich list released by HopperHQ.com a few months ago, Virat earns US $120,000 per sponsored Instagram post and has over 25 million followers.
Kohli has a crucial cricketing assignment coming up with the tour of Australia, starting November 21. Australia personally has been a happy hunting ground for Kohli but the team has had little success.
The batting mainstay did not talk about the Australia tour, saying he will do that before the team leaves on November 16.
Balancing cricketing and endorsements easily doable, said Virat Kohli.