Amid Indo-Pak strain, a complete ban on airing of Indian content in Pakistan will be implemented from October 21, Pakistan Electronic Media Regulatory Authority (PEMRA) said in a statement on Wednesday.
The decision was taken at the 120th meeting of the authority held at PEMRA headquarters. The meeting was presided over by Absar Alam.
120th Meeting of the Authority held at PEMRA Headquarters today. Meeting was chaired by Absar Alam, Chairman. pic.twitter.com/Rzs807kOvZ
"The ban will come into effect at 3 PM on October 21, and radio and television stations which violate the ban will have their licences suspended without a prior show cause notice," PEMRA said in a statement.
"Pemra, with the authority vested by the federal government, today announces the cancellation of the one-sided rights given to India by the Pervez Musharraf government."
According to the Pakistan daily, the Dawn, the ban extends to all Indian content on cable and radio being aired in the country.
In the wake of complaints that most of the local channels were using more than five per cent foreign contents as allowed by the regulator, PEMRA had already decided to get tough with the Indian content, Indian news agency PTI reported.
Earlier this month, Pemra granted Absar Alam the authority to revoke or suspend licenses of companies airing Indian content without providing prior notice, the Dawn reported.
On August 31, PEMRA said that "strict action would be taken against the channels airing foreign content more than the prescribed limit and traders selling illegal DTH sets," according to PTI.
Tensions are running high between the two South Asian neighbours, India and Pakistan, following the September 18 Uri attack on Indian Army base in Kashmir and ensuing surgical strikes by India in Pakistan-administered Kashmir. Pakistan, however, has denied the claims of Indian Army conducting surgical strikes on its soil. Both countries continue to accuse each other of ceasefire violations.