The mobile app and webpage were just "value addition" as All India Radio Balochi service has been in existence since 1974, officials said
India's national radio broadcaster All India Radio (AIR) launched the multimedia webpage and mobile app service for Balochi-speaking people in the Afghanistan-Pakistan region and other parts of the world on Friday. This would allow the targetted group of listeners to tune into AIR broadcast through computers and mobile phones.
Chairperson of Prasar Bharati, India's public broadcasting agency, A Surya Prakash, said the move is part of India's efforts to reach out to the neighbourhood for 'better people-to-people contact'.
"There are several languages in which services are broadcast by the AIR. Balochi is happening today, it will also happen for other languages," Surya Prakash was quoted as saying by Indian news agency PTI.
"As the world's largest democracy, we have the responsibility to disseminate news and information across the world which is factual and correct."
Indian Prime Minister Narendra Modi had earlier raised the issue of atrocities committed by the Pakistani government on Balochis during his Independence day speech last month triggering a backlash from the neighbouring country.
India has also raised the issue in United Nations Human Rights Commission (UNHRC) to step up its offensive against Pakistan on the issue.
The radio channel broadcasts in foreign languages and around 14 of these are spoken in the neighbourhood, the chairperson pointed out.
On raising concern over Pakistan blocking AIR's services, AIR DGF said the radio service is on the short wave which cannot be blocked.
“AIR does not aim at countering any kind of propaganda, it will challenge falsehoods by presenting the correct information,” he added.
(WION with inputs from PTI)