Coke Studio steps out of the studio to tap local artists in its new season
In its 11th season Coke Studio steps out of the studio and travels across Pakistan in search of new artists. Photograph: (WION Web Team)
Pakistan's Coke Studio has been synonymous with good music for a long time. Some of the songs that the internationally acclaimed series has produced are considered classics in their own right. In its latest season, revamped and re-titled as Coke Studio Explores, the series steps out of the studio to capture sounds from the remote areas of Pakistan.
In its first episode of the season, the show travels to chilly landscapes of North Pakistan, to an area called Chitral district, home to the Kalashas, an indigenous community of about 4,000 people. The first episode features teenagers Ariana and Amrina signing a folk song called 'Pareek' infused with electronic beats.
The international franchise brings established and emerging artists across genres together in a studio setting. The episodes typically have singers singing old classics with a fresh new twist or creating a new soundtrack altogether.
The Pakistan edition was headed by Strings duo Bilal Maqsood and Faisal Kapadia from season 7 to 10. Post their exit, Ali Hamza, from the Pakistani band Noori, and Zohaib Kazi are leading the show’s 11th season.
Coke Studio Explorer will aim to travel across Pakistan to discover new artists.
The track Pareek is a celebration of adventure, where a lover persuades the companion to embark on a journey. “The idea was to infuse large electronic drums to create an urban anthem, giving the song an overpowering sense of grandeur,” the makers state about the song.