The picture features the front look of the Asus Zenfone Live. Photograph: (WION)
Taiwanese smartphone maker Asus has launched its new smartphone - Zenfone Live - in India. Priced at Rs 9,999, the phone is available to buy on e-commerce stores as well as in retail stores.
As Asus describes, “the Zenfone Live is the world’s first smartphone with hardware-optimised, real-time beautification technology that makes it possible to share an even more glamorous version of yourself, live!”
The 5 megapixel front camera on the phone has a sensor with large pixels for 2X-greater light sensitivity, soft-light LED selfie flash and a wide 82-degree wide field of view - which are claimed to make live-streaming selfie videos clearer, brighter and more beautiful.
If we go by the company’s claims, the Zenfone Live’s front camera improves sensitivity to light by up to 200 per cent compared to front cameras on other smartphones available in the market.
Besides, the BeautyLive app in the phone has a real-time beautification mode, allowing users to create and maintain the look of their choice when going live on social networks.
“BeautyLive combines smart software algorithms and hardware acceleration to automatically smoothen skin and remove blemishes,” explains Asus.
Aiming to improve the audio experience during lives, the Asus Zenfone Live has been packed with a dual-microphone technology, which is touted to reduce background noise and enhance voice pickup.
Weighing just 120 grams, the phone feels light in weight and features a sleek design. It has a 5-inch HD display with a 75 per cent screen-to-body ratio.
Other features of the phone include a Qualcomm quad-core processor paired with 2GB of RAM, 13 megapixel rear camera, dual SIM slot, and 4G LTE connectivity. The phone will be available in three colours - Navy Black, Rose Pink, and Shimmer Gold.
Asus had first unveiled the Zenfone Live to the world back in February.