WION New Delhi, Delhi, India
Feb 08, 2017, 08.59 AM
Taking on Facebook Live, Alphabet's YouTube has rolled out a new feature that allows YouTube users with more than 10,000 subscribers to live stream from mobile devices. YouTube will roll out the new feature for other contributors soon.
"Mobile live streaming has been built directly into the YouTube mobile app. All you have to do to start streaming is open YouTube, hit the capture button, and you’re live," says YouTube in a blog post.
Streamed videos will have all the same features as regular YouTube videos. They can be searched for, found via recommendations or playlists, and protected from unauthorised use.
Besides, YouTube has also launched Super Chat, another new feature that allows users to highlight their messages for a fee. The Super Chat feature lets any fan watching a live stream stand out from the crowd and get the creator's attention by purchasing chat messages that are highlighted in bright colours and stay pinned to the top of the chat window for up to five hours.
This new monetisation tool (available to creators in more than 20 countries and viewers in more than 40 countries) will help creators earn revenue from live streaming. "Super Chat is like paying for that front-row seat in the digital age," says YouTube.
Live video is becoming a highly competitive feature on social platforms, with companies competing to stream major sports events and exclusive videos from high-profile events such as the Oscar and Grammy awards shows.
While YouTube started supporting live streaming on its website since 2011, Facebook Live, which offers streaming video in real time, was launched in 2015.
Twitter started allowing live broadcasts from its mobile app last year.