Tamo RaceMo: Tata Motors unveils its first sports car
Tata Motors unveils its first sports car. Photograph: (WION)
Tamo, which is a sub-brand of Tata Motors, has showcased its first product - RaceMo - at the 87th Geneva International Motor Show. RaceMo is a two-seater sports coupe, which is claimed to change the way India drives.
RaceMo is said to be a perfect blend of Italian sensuality and Indian ingenuity. According to Tamo, it is meant for the risk-taking, adventure loving, digitally native and mobile first technophiles of India.
As described by Tamo, “RaceMo is the first in the series of innovations that addresses the challenges driven by the discontinuity and disruption in the automotive industry.”
Called India’s first connected car, RaceMo is powered by Microsoft and includes connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface. It is expected to create a new benchmark in the industry for connected vehicles.
RaceMo is built on a patented MOFlex Multi-Material Sandwich (MMS) structure, which is a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity.
Speaking at the launch of RaceMo, Guenter Butschek, CEO & MD, Tata Motors said, “We launched our sub-brand Tamo as our answer to new technologies, business models and partnerships. RaceMo is the first innovation from Tamo, and our emotional, unexpected leap to the future."
“Symbolising the change that is taking place at Tata Motors, RaceMo is the proving ground of the Tamo family of vehicles and will drive the future of India’s connected generation. From styling and design to driver experience and technology, RaceMo is an extension of customers’ personality, as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand,” he added.
The Geneva motor show, which is traditionally a neutral ground for the world's automakers, attracts a wide range of production and concept cars from the entire spectrum of auto manufacturers. Tata Motors has been showcasing its cars at the show since 1998 and this year marks the 20th year of participation.