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Surface Studio: Microsoft unveils its first desktop PC

Microsoft introduces Surface Studio to take on Apple's iMac. Photograph: (WION)

WION New Delhi, Delhi, India Oct 27, 2016, 07.14 AM (IST)

With an aim to increase its share in the PC market, Microsoft has unveiled its first-ever desktop PC - the Surface Studio. Priced at $2999, the Surface Studio is an all-in-one PC that challenges the Apple iMac. This new high-end PC from Microsoft is targeted at creative professionals, a segment dominated by arch-rival Apple.

Featuring a hinged touchscreen display, the Surface Studio is touted as “the thinnest desktop monitor ever created.” Its monitor can lie flat and be drawn on with a stylus.

"We're creating a new category that transforms your desk into a creative studio," Microsoft chief executive Satya Nadella said at the unveiling of new devices in New York.

 

The Microsoft Surface Studio is claimed to be "the thinnest desktop monitor ever created." (WION)

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The Surface Studio has an ultra-HD 4.5K display, which is claimed to offer 63 per cent more pixels than a 4K TV. The new PC will be available in "limited quantities" for the upcoming holiday season, with more units available in 2017.

The new PC may look promising, but it is drawing a mixed response from analysts. "Yes, this is very cool. But what’s the market for a $3,000 computer you can draw on? How many people have that job?" asked Benedict Evans of the venture firm Andreessen Horowitz in a tweet.

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Avi Greengart at the research firm Current Analysis, on the other hand, said the new Microsoft products "are aimed at setting the high mark for the Windows ecosystem."

Surface Book and Surface Dial

Microsoft has also come up an updated Surface Book for people who want a mix of productivity and portability. This high-end convertible tablet-computer comes with improved graphics and computing power, and costs $2,400. It is claimed to offer a battery life of 16 hours.

"It's for the people really pushing performance," said Microsoft vice president Panos Panay.

Besides, Microsoft has also introduced a new disk device called Dial which attaches to the screen and offers additional controls such as viewing the timeline of a creation.

New Windows operating system

Microsoft has announced an updated Windows operating system, called Windows 10 Creators. It showcases three-dimensional content and would be offered as a free update in early 2017.

The new OS enables users to create 3D content and delve into virtual and augmented reality.

The Windows 10 Creators Update will allow for a 3D capture application for mobile devices and a new version of the popular program Paint for 3D objects. It lets mobile devices scan an object on all sides so it can rotate 360 degrees in a photograph. It will also allow users to add 3D emojis.

With the new Windows system, users will be able to experience virtual reality with Microsoft's HoloLens headgear and its Edge browser. As Microsoft explains, Edge "will act as the portal to display 3D content on HoloLens.”

Sales for Microsoft's computing business have declined since 2015. But with the launch of new feature-rich devices, Microsoft is hoping to regain its market position and win over creative professionals who have long preferred products from rival Apple.

(With inputs from Agencies)

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