KFC launches limited edition smartphone to mark 30 years in China
A KFC outlet in China Photograph: (WION Web Team)
KFC will be celebrating its 30 years in China by launching a smartphone featuring its founder Colonel Sanders.
The American fast-food company has partnered with Huawei, a Chinese electronics giant, which will also be marking its 30th anniversary in China.
Huawei Enjoy 7 Plus will have a limited edition of 5000 units. It will cost 1,099 yuan and will be launched on 13 July.
The phone will have logos of both the brands along with the year 1987 when the companies began operations in China.
KFC has always been digitally progressive in China. It has accepted payments from mobile phones, released smartphone games and opened a robotically operated restaurant in Shanghai. Adding to its digital space is the new Huawei Enjoy Plus.
The phone features a 5.5-inch screen and has a Snapdragon 425 processor with 3GB of RAM. It also has a 32GB storage capacity.
It will be pre-loaded with KFCs China app and 100,000 "K dollars" that is restaurant's virtual currency. KFC is also offering its customers a new music app. The app will let them choose and play music on speakers from the given playlists. The music can be played in any of the KFC restaurants.