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Facebook to soon introduce more Snapchat-like features

Facebook is all set to make its in-app camera richer with a wide range of new features. Photograph: (WION)

WION New Delhi, Delhi, India Oct 31, 2016, 09.47 AM (IST)

Facebook is all set to make its in-app camera richer with a wide range of new features. In what appears to be another attempt to take on rival Snapchat, Facebook’s new features include photo filters and selfie masks similar to what we have been seeing on Snapchat for a long time.

Among other features that are being tested by Facebook, users will soon be able to send photos and videos as a direct message to any number of Facebook friends. And quite like what happens in Snapchat, these photos or videos will only last for 24 hours.

Users will be able to access what Facebook calls the “New Camera” from the top-left corner of the main app or by just swiping to the right of the News Feed. Once you tap open the “New Camera”, you will find a plethora of Snapchat-like Geofilters, masks and other special effects created by Facebook.


According to the US-based technology news website, TechCrunch, the company is currently testing new features in Ireland. The social-networking giant intends to test more variations of these features before rolling them out globally.

“We want to make visual sharing on Facebook fast, fun, and flexible,” TechCrunch quotes Facebook’s product manager Sachin Monga, as saying.

Facebook may not be able to outdo Snapchat, but by aping its significant features, Facebook is likely to prevent its existing users from getting on to Snapchat - or for that matter, could draw away some of the Snapchat users.

Facebook-owned Instagram recently put its own spin on a key Snapchat feature. Called “Stories” by Instagram, it lets users share ephemeral photos and videos that disappear automatically after 24 hours.

The US-based social network has been aggressively testing Snapchat-esque features ever since it bought popular face-swapping app MSQRD back in March 2016.



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