Disney to produce shows for Snapchat
The two companies have previously worked together for a special Live Stories, a Snapchat feature that oversees photos submitted by users?around ?Academy Awards in February. Photograph: (Reuters)
The Walt Disney Company’s US television branch will create shows for Snap Inc’s Snapchat, Disney announced on Wednesday.
The agreement with the Disney-ABC Television Group, will produce the popular “The Bachelor” franchise on January 3, a day after ABC begins the show's 21st season.
Future shows based on other Disney-ABC properties will roll out on Snapchat later.
John Frelinghuysen, Disney-ABC Television executive said “Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story and we look forward to building on that relationship and providing Snapchat’s mobile-centric users with a unique, immersive experience around our shows and brands."
The cost of the deal was not disclosed.
Unlike Snapchat's other deals with media organisations, ad sales responsibilties will be controlled by Disney for all the shows it creates for the social media app.
The two companies have previously worked together for a special Live Stories, a Snapchat feature that oversees photos submitted by users around Academy Awards in February.
(WION with inputs from Reuters)