Several plus size models walked the ramp in the New York Fashion Week on Tuesday as top designers tried to showcase their collections to attract the millennial generation.
The curvy girls at New York Fashion Week
The highlight of this year features designers experimenting with their style and expression to bring a change in one of the country's most fashion conscious city.
A number of designers are now embracing plus-size models to bring in a dialogue of body love. The most recent example is that of American model Ashley Graham who is a size 16. The model became famous when she hit the catwalk for Michael Kors in February.
Imran Amed, founder, and editor-in-chief of London-based website Business of Fashion, said, "this generation expect a different kind of relationship with the brands they engage with". (AFP)