Several plus size models walked the ramp in the New York Fashion Week on Tuesday as top designers tried to showcase their collections to attract the millennial generation.
The curvy girls at New York Fashion Week
The highlight of this year features designers experimenting with their style and expression to bring a change in one of the country's most fashion conscious city.
A number of designers are now embracing plus-size models to bring in a dialogue of body love. The most recent example is that of American model Ashley Graham who is a size 16. The model became famous when she hit the catwalk for Michael Kors in February.
Imran Amed, founder, and editor-in-chief of London-based website Business of Fashion, said, "this generation expect a different kind of relationship with the brands they engage with".
Black and Bold
Model Ashley Graham walks the runway for Addition Elle in a stunning black swim suit.
Ashley entertaining the paparazzi at the backstage for Prabal Gurung.
Models and poses
Model Ashley Graham (L) poses backstage with other models during the Addition Elle presentation on September 11, 2017 at the New York Fashion Week
Models Ashley Graham and Jordyn Woods with the VP of Addition Elle Marketing and Visual Presentation and Addition Elle lead designer merchandising at the Addition Elle show September 2017.
Model Ashley Graham poses backstage during the Addition Elle presentation at the New York Fashion Week.
CeCe Olisa, Loey Lane, Chante Burkett, Ashley Nell Tipton, and Whitney Way Thore at 3rd annual the CURVYcon presented by Dia&co during the New York Fashion Week.
Black and Bold
Torrid Spring 2018 collection during New York Fashion Week
Stunner in black
Ashley walks the ramp at the New York Fashion Week for Addition Elle.
Ramp and all that bling.
Models showcasing Torrid Spring 2018 collection at New York Fashion Week.