Cohen said that he would like the music community to 'embrace the technological shifts we're seeing in music today'. Photograph: (Getty)
Cohen recently served as the chief executive and co-founder of the 300 Entertainment record label which includes prominent hip-hop artists
Video-sharing giant, YouTube, has hired legendary music executive Lyor Cohen in a bid to "strenghten its relationships with the music industry", Reuters reported today.
Former Warner Music Group executive Lyor Cohen, who has been an experience of more than 30 years in the industy, will head the music business of Google's video streaming service. Most recently, he served as the chief executive and co-founder of the 300 Entertainment record label, which currently includes prominent hip-hop artists such as Fetty Wap, Young Thug and Rich the Kid, according to Reuters.
“Lyor is a lion of the music industry," YouTube's chief Business Officer Robert Kyncl was quoted as saying in the media reports.
"From Rush to Def Jam to Island Def Jam to WMG then 300, he has consistently been a pioneer, charting the course for where music is heading. As we enter the growth era of the music industry, Lyor is in a position to make a tremendous difference in accelerating that growth in a fair way for everyone. We are thrilled to welcome him to YouTube."
In a letter to the YouTube employees, Cohen told the employees that he would look to help the music community "embrace the technological shifts we're seeing in music today so we can help take the confusion and distrust out of the equation", Reuters reports.