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What if you had to accept Terms of Services before you engaged in sexting?

Campaign focuses on the issue of sextortion, or the use of sexual images to blackmail for further images, videos or sexual favours. Photograph: (Facebook)

WION Delhi, India Apr 06, 2017, 10.10 AM (IST) Zeba Khan

Children of the Street Society, a charity dedicated at preventing sexual exploitation and human trafficking of children and youth has come out with a new ad campaign titled ‘Uncertain Terms’ on March 6. The campaign features a series of visuals that aims to make youngsters aware of scenarios that they nonchalantly agree to, while sexting. 

It makes you question what happens in the course of sexting and would you continue if you read a “Terms of Service” (ToS) every time you decided to send an explicit photo. 

In one ad, the ToS tells a user that by clicking on the send button, she accepts “to do as the recipient demands, including but not limited to sending more and more compromising photos.” It reminds users to be wary while sending pictures as there is a possibility of them not remaining private after all. There is always a risk of these reaching friends and family, someday. 

In another ad, it questions the equation between hypothetical sexters: “Do you want him to have so much power over you?”. It explores the likelihood of exploitation using photos and videos as a source of blackmail. 

The ad series is impactful in its narrative and visual depiction which is both simple and hard-hitting. It talks about issues that we are aware of, but don’t particularly give importance to. 

In the third ad, user is asked be mindful of how much is being shared. 

The three warning message would look like this if it became a reality: 

Campaign focuses on the issue of sextortion, or the use of sexual images to blackmail for further images, videos or sexual favours. (Facebook)

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Campaign focuses on the issue of sextortion, or the use of sexual images to blackmail for further images, videos or sexual favours. (Facebook)

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Campaign focuses on the issue of sextortion, or the use of sexual images to blackmail for further images, videos or sexual favours. (Facebook)

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Would it deter you or at least make you think about your action? 

Predator Watch is a program of Children of the Street Society. It brings to fore issues of sexual exploitation through education strategies, public awareness initiatives, and family support. This campaign, primarily focuses on the aspect of sextortion, or the use of sexual images to blackmail for further images, videos or sexual favours.

These ads will appear in Vancouver transit shelters for four weeks. The video ad will run on TV and online through September.

Sexting is a serious issue, one that needs to be regulated but how far are we ready to go to protect the youth and does it impinge on their privacy? 

(WION)

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