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Twitter's first football broadcast draws more than 2 million people

The New York Jets facing The Buffalo Bills on Thursday reached 2.1 million viewers, with an average of 243,000 watching the game at any given moment. Photograph: (AFP)

San Francisco, CA, United States Sep 17, 2016, 07.46 AM (IST)

With live video streaming gaining steam, more than two million people watched Twitter's first broadcast of a US football team on Thursday.

The match was streamed for free on San Francisco-based one-to-many messaging platform this season, according to reports. 

Twitter's stream of The New York Jets facing The Buffalo Bills on Thursday reached 2.1 million viewers, with an average of 243,000 watching the game at any given moment, according to the US National Football League.

The game was also broadcast on CBS Television Network, with 15.7 million people watching across all platforms, according to the NFL.

The average time for which people watched the news was 22 minutes, NFL said.

Twitter reportedly paid $10 million dollars for rights to stream the game on Thursday night and accounted for most of the digital traffic.

The microblogging site also announced a new application this week that will offer free content on major streaming TV services. Apple TV, Amazon Fire TV and Microsoft's Xbox One will be able to get content from Twitter's media partners.

"These devices will bring Twitter's live streaming video experience to life on the TV screen," Twitter chief financial officer Anthony Noto said when the apps were introduced.

(WION with inputs from AFP)

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