An image from the Pepsi ad starring Kendall Jenner & feat. “Lions” by Skip Marley. (Source: Pepsi Global, via YouTube) (Others)
Pepsi has apologised for a controversial advertisement that looked like right out of Black Lives Matter movement.
The advertisement received flak for trivialising a serious matter as such.
Pepsi, on Wednesday, sent out its apology on Twitter:
The advertisement features Kendall Jenner, famous American model and TV personality as a part of the protest. The protesters are seen holding placards with the words “Join the conversation” written on them. Towards the ad’s climactic scene, Jenner offers a police officer a can of Pepsi which is accepted by him amid cheer from the crowd.
The current activists who are still a part of the movement feel that the ad depicts an unreal world, where in fact, the opposite exists. Many also have a problem with Kendall Jenner, a white woman being portrayed as a ‘hero’ in the film.
Michael Jackson almost burned alive on the set of a Pepsi commercial and today that became the second worst moment in Pepsi history— Russell (@RussellFalcon) April 5, 2017
The fact that @pepsi think it's cool to commercialize the times we live in to sell a soda using a girl who's never marched for anything. Wtf— Miss Fame (@MissFameNYC) April 5, 2017
The Kendall Jenner Pepsi fiasco is a perfect example of what happens when there's no black people in the room when decisions are being made.— Travon Free (@Travon) April 4, 2017
On April 4th, @pepsi thought it was a good idea to release an ad where a Kardashian is playing a Civil Rights heroine.— Bakari Sellers (@Bakari_Sellers) April 5, 2017
Abt sums it up...
Kendall: "Pepsi choose me to just be the face, I didn't do anything."— Black People Vines (@BIackPplVids) 6 April 2017
Earlier in the day, Pepsi in a statement said: “Pepsi was trying to project a global message of unity, peace and understanding. It is a short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back.” But eventually pulled the plug on the advertisement.
Black Lives Matter is an international activist movement that campaigns against violence and perceived systemic racism toward black people. It started with holding protests against police killings of black people and broader issues of racial profiling, police brutality, and racial inequality in the United States criminal justice system.