For women, by women: Actress Reese Witherspoon to form media company aimed at women's interests
'My lifelong passion has been to tell women's stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content,' Witherspoon said. Photograph: (Getty)
Actress Reese Witherspoon is forming a media company aimed at women's interests.
The "Sweet Home Alabama" star has teamed up with bosses at Otter Media, a joint venture founded by officials at The Chernin Group and AT&T, to form the company under the banner Hello Sunshine.
All content will be created for and by women on multiple platforms, and will start rolling out next year, reported Variety.
Witherspoon will also continue to produce projects under her Pacific Standard production company.
"I'm thrilled to be partnering with Peter Chernin and AT&T on this exciting new company," a statement from Witherspoon read.
"My lifelong passion has been to tell women's stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content."
"Hello Sunshine is deeply committed to creating content that will reach women where they spend time, whether it is at a movie theater, at home or on their mobile device. Women are looking for entertainment that speaks to them about what they value. Hello Sunshine will make content that entertains, educates and brings women together."