'Fans will earn tickets through taking actions in support of education, equality and sanitation campaigns,' organisers said in a statement
Rejoice Coldplay fans. The British rock band will now perform in India for the first time at the Global Citizen Festival in the western city of Mumbai.
The group will perform for free at the festival which takes place on November 19.
"Just like our annual festival in Central Park, tickets to the Indian festival will be free. Fans will earn them through taking actions in support of education, equality and sanitation campaigns," the organisers said on the official website. The organisers have also denied press reports that the concert would be exorbitantly expensive.
The festival has been taking place each year since 2012 at New York's Central Park on the sidelines of the UN General Assembly. It aims at pushing world leaders to put anti-poverty efforts high on the agenda.
Incidentally, the festival is being organised on World Toilet Day. While most Coldplay fans likely have indoor plumbing, around half of Indians do not have regular access to modern toilets, presenting a major public health hazard.
Coldplay frontman Chris Martin, who is known for his work in the development sector, is the creative director of the Global Citizen Festival. India is not a new interest for Coldplay, whose video, Hymn for the Weekend, released in January, was shot in the country and featured Bollywood actress Sonam Kapoor.
In July 2015, Chris Martin also met India's Prime Minister Narendra Modi and Delhi chief minister Arvind Kejriwal as a part of the Global Poverty Project delegation to discuss development goals. PM Modi also attended the Global Citizen Festival in 2014 to lend his support to their cause.
The latest New York edition of the Global Citizen Festival, which takes place on September 24, will feature R&B superstar Rihanna, metal greats Metallica and leading rapper Kendrick Lamar.
Further details of Coldplay's November concert are likely to be released on Monday.
(WION with inputs from AFP)