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Celebrity jeans get makeovers to raise money for refugees

The artist's project 'Jeans for Refugees' went on display on Monday in London's Saatchi Gallery. British model Kate Moss's jeans has a bid of over $7000 on Catawiki's website. Photograph: (Reuters)

London, United Kingdom Oct 24, 2016, 04.47 PM (IST)

An exhibition of 100 pairs of celebrity jeans to raise money for refugees opened in London on Monday.

The jeans have undergone a brightly-coloured makeover for the auction.

American artist Johny Dar hand-painted the denims of 100 stars including supermodel Elle Macpherson and British designer Victoria Beckham. The jeans have been up for auction since July.

The artist's project 'Jeans for Refugees' went on display in London's Saatchi Gallery while Dar was volunteering alongside aid workers in France's 'jungle' migrant camp in Calais.

Read: French authorities to Calais migrants: Stay in France or face possible deportation

"He watched the refugee crisis unfold, very silently but very much brewing something, you know, wanting to act," Dar's spokesperson Kashi Money said on his behalf at the exhibition opening, Reuters reported.

"The refugee crisis has had an impact on everyone - it moves us all, it concerns us all. The concept behind Jeans For Refugees is to spread a message through art, to create positive change and empower people to collaborate for a common goal, painting a new paradigm and inspiring a brighter world," Dar had said in July, reported.

Sharon Stone was the first celebrity to donate her attire 10 months ago. The first 15 pairs - donated by Sharon Stone, Pink, Elle Macpherson, Lily Allen, Eva Longoria, Heather Graham, Joan Smalls, Alicia Vikander, Sofia Coppola, Rachel McAdams, Zoe Saldana, Tal, Jessica Hart, plus Watson and Moss - opened for bidding on online auction site Catawiki in July, reported.

British model Kate Moss's jeans has a bid of over USD 7,000 on Catawiki's website.

The money raised by the online auction will go to the International Rescue Committee (IRC) charity, both a humanitarian aid agency and a refugee resettlement organisation, based in New York.

"It's been overwhelming, the bids are well over £5,000 for some of the jeans. And I think people recognise that they're not just donating for an amazing product that Johny has worked on but also the cause the money is going for," IRC's Sanj Srikanthan said, reported Reuters.

The online auction closes on Sunday (October 30).

(WION with inputs from agencies)

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