Actor Abhay Deol takes a dig at fairness cream ads; Deepika, SRK are you listening?
Shahrukh Khan could not save himself from Abhay Deol's wrath Photograph: (Others)
With a recent spate of attacks on African students in India, issues of racism have to come to fore. It somehow stems from the fact that "fairness" is related to beauty according to "Indian standards". From advertisements to cinema, the popular narrative in the country reinforces the concept of "white" and "fair skinned", "dull" and "black skin".
Taking a dig at Bollywood actors who support the narrative blatantly or via endorsements, Indian actor Abhay Deol on Facebook went all out against the issue.
In a statement on Facebook, he posted:
He ridiculed the idea of 'white beauty' usually overplayed in fairness cream advertisements:
Deol highlighted how it's an issue with the Indian mindset for both male and female. Fairness cream ads have a similar take on fair men and the notion is not just limited to a "fair" skinned woman:
King Khan himself could not save himself from Abhay Deol's wrath:
Continuing with his sarcastic posts, Deol throws light on how fairness cream change their dialogue according to geography and reinforce stereotypes:
And finally, he doesn't shy from ridiculing our beloved star Deepika Padukone for endorsing a ''2-in-1" FAIRNESS CREAM"
Abhay Deol candidly points out that, "You have to stop buying into the idea that a particular shade is better than others. Unfortunately, if you look at matrimonial ads you will see how entrenched in our psyche this belief is. We even use the word 'dusk' to describe the colour of someones skin!"