People in India can go to facebook.com/donateblood to learn more about the initiative and to sign up as blood donors. Photograph: (Facebook)
The feature was launched on October 1, National Blood Donation Day
October 1 was National Blood Donation Day, which Facebook commemorated with the launch of a new feature that should help people in India find blood donors.
The initiative is meant to help fight the shortage of blood in the country.
Facebook CEO Mark Zuckerberg announced the initiative on his page on September 27:
"We now have those tools and hope they help people come together in ways that weren’t possible before,” Zuckerberg wrote.
Functional since October 1, the service allows Facebook users to sign up as blood donors via a simple process.
The people signing up have to mention their blood group and other important details. (The details can be made public or kept private as per your discretion.) You can also choose to display a donor status on your timeline in order to try and motivate others.
The service aims to connect donors with people in need of blood.
Then when someone makes a request for blood, listed donors with the same blood group in nearby areas are sent a notification.
After reviewing the request, interested donors can contact the person who has made the request on messenger, WhatsApp, or via telephone.
People in India can go to facebook.com/donateblood to learn more about the initiative and to sign up as blood donors.