Padmaavat: Will Sanjay Leela Bhansali's magnum opus create magic at the box office?

Shahid Kapoor and Deepika Padukone in a still from Padmaavat. Photograph:( Twitter )

WION Web Team New Delhi, Delhi, India Jan 24, 2018, 01.25 PM (IST)

Even as certain parts of Rajasthan and Gujarat continue to face protests, Sanjay Leela Bhansali's much-anticipated film Padmaavat is all set to release on the big screen on January 25th. 

The reviews are already out. While the story has got mixed response, the film has been appreciated for its visual appeal and impactful performances.

Read Padmaavat review here.

It has been a long, tedious journey to the cinema halls for Bhansali's Padmaavat. Troubles the film began in January 2017 when activists of Shri Rajput Karni Sena assaulted Bhansali on the sets in Jaipur, followed by vandalism on the movie`s Kolhapur set. Protests against its release continue to pose law and order issues even now. 

Interestingly, Trade analysts feel that the protest may affect some places but for the most, the interest around the film has piqued due to the ongoing protest. The curiosity will ensure audiences go and watch the film. 

Paid previews for the film on Wednesday evening registered promising footfalls. In Delhi-NCR, the 3D Prime category for PVR Cinemas was sold out, according to an online ticketing platform.

"The advance booking is good and strong, especially in metros. People who have seen it have said there`s nothing to hurt sentiments. So, `Padmaavat` will take a bumper opening and will perform big at the box office.
"Initially, people may be a bit apprehensive, but eventually they will come out to watch it," Girish Johar, film and trade business analyst was quoted as saying to a news agency.

The Supreme Court on Tuesday cleared the decks for the all-India release of the movie, saying all states must comply with its order not to stand in the way of the film. But violence erupted in Ahmedabad on Tuesday evening as protestors vandalised cinema halls in the city. 

The Karni Sena is adamant about not letting the movie release. It has alleged historical inaccuracies in the film and continues to stage violent protests in Gujarat, Madhya Pradesh and Rajasthan. States are ensuring adequate security for cinema halls.

Meanwhile, the makers have maintained that the film is an adaptation of  Sufi poet Malik Muhammad Jayasi`s epic poem Padmavat and glorifies the Rajput ethos of honour, bravery and sacrifice.

Trade analysts have also predicted that the film may touch the Rs 100 crore mark by Saturday owing to a long weekend. 

Deepika looks ethereal as Rani Padmavati, Ranveer ups his own ante by portraying Alauddin Khilji -- a villain that Bollywood will remember for a long time to come, and Shahid impresses with his restrained and effective performance as Maharawal Ratan Singh.

Padmaavat is releasing with a U/A certificate after incorporating five modifications -- including a title change.