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Why burgers in real life look different from advertisements

The burgers are styled so as to make all the ingredients used visible to the viewers. Photograph: (Others)

WION New Delhi, India Sep 27, 2016, 09.50 AM (IST) WION Edge

Have you ever wondered why the burgers you eat look so different from the ones shown is advertisments? 

 

In a 2012 video, embracing transparency, fast food giant McDonald’s revealed the reason behind this stark contrast between the burgers displayed in advertisements and the ones that you get in real life.

 

According to the video, the burgers you order are prepared within a few minutes, while the ones showcased in advertisements take hours of meticulous preparation.

 

Advertisement v/s reality (WION)

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There is a food stylist (yes, that’s a job position) specifically assigned to help prepare the burgers for this purpose. A graphic designer also uses photo editing tools like Photoshop to further enhance the quality. 

 

In order to make the burger look aesthetically pleasing, the burgers are styled so as to make all the ingredients used visible to the viewers.

 

The bun also looks bigger in the advertisement than in real life as once the burger is packed, it tends to contract due to the steam inside the box.



 

(Video courtesy: McDonald's)

(Contributions by Ashna Mishra)

 

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