Indians spend most internet data on communication apps, social media: Study

Close to 30% of total data usage by Indian consumers goes into accessing communication tool and applications such as Whatsapp. Photograph:( Others )

WION Web Team New Delhi, Delhi, India Dec 19, 2017, 06.47 AM (IST)

A recently published report studied the pattern of internet consumption in the country and revealed surprisingly interesting facts about internet penetration in India and other technology-led behavioural traits of an average Indian internet consumer. 

The report, 'Currency of Trust, Consumer Behaviors and Attitudes Toward Digital Financial Services in India,' published by a non-profit entity called the Omidyar Network noted that that number of Indians owning a smartphone versus a basic handset has grown from 28% in 2014 to 40% in 2017 which is estimated to touch 54% by 2020.

"However, a sizeable population will continue to be content with a basic feature phone," noted the report.

The study also noted that people in India are highly frugal with respect to their data usage, always finding ways to save or economise their data consumption. 

"Even financially savvy consumers are wary of accessing financial services on their phone and believe that formal financial services are not for them," noted the study.

The report also listed some of the top applications and internet tools in India going by the quantity of data consumed. 

Data consumption in India, report and image via Omidyar Network. (Others)

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Close to 30% of total data usage by Indian consumers goes into accessing communication tool and applications such as Whatsapp, Facebook Messenger, Skype, Opera, UC Browser and PSIPHON, an internet censorship circumventing tool. 

YouTube, Hotstar, Xender, SHAREit, Facebook, Instagram, Flipkart and Paytm featured among as top applications going by data usage; 13% of total data usage goes into accessing social media applications.