The accident occurred when Richard Branson was cycling with his children and hit a bump on a road in the British Virgin Islands
Virgin group founder and CEO Richard Branson said he thought he was going to die as he recounted the accident he met with while cycling in the British Virgin Islands earlier this week.
The accident happened when Branson was cycling with his children and hit a bump on a road, throwing his bike off a cliff.
"The next thing I knew, I was being hurled over the handlebars and my life was literally flashing before my eyes," the 66-year-old wrote in a blog post.
Branson injured his cheeks and tore some ligaments.
"I really thought I was going to die," he said, “But the helmet saved my life.”
Branson has experienced several such ill-fated incidents in the past.
In 1998, Branson and his co-pilot had to ditch their balloon in the Pacific ocean after low pressure forced the craft down.
An explosion in the Virgin Galactic space tourism venture’s SpaceShipTwo in 2014 killed its co-pilot, giving a severe blow to Branson's project.
Branson said in spite of his injuries, he will take part next month in the biking, hiking and running Virgin Strive Challenge that he was training for.
(WION with inputs from agencies)