BuzzFeed splits into two to balance news and entertainment
The company is best known for online list-based articles and quizzes and is trying to better attract more young internet-focused audiences. Photograph: (Reuters)
BuzzFeed, the online media outlet, has decided to split itself into two new departments that will focus on news and entertainment, CEO Jonah Peretti informed the employees through a memo.
The move to create the two departments, BuzzFeed News and BuzzFeed Entertainment Group, comes at a time when online media companies are grappling with the balance between covering news and politics, and lighter fare like social media, entertainment and lifestyle.
Editor-in-chief Ben Smith will run BuzzFeed News that will be formed after integration of some existing groups like the health team and video news.
Headed by the president of BuzzFeed Motion Pictures, Ze Frank, who will assume the role of president of BuzzFeed Entertainment,
BuzzFeed Entertainment Group will now become the umbrella for all entertainment news.
"In this new structure, video won't be the job of just one department. Having a single video department in 2016 makes about as much sense as having a mobile department," Peretti said in the memo, a copy of which was made available to Reuters.
"Instead of organising around a format or technology, we will organise our work to take full advantage of many formats and technologies," Peretti said.
The company is best known for online list-based articles and quizzes and is trying to better attract more young internet-focused audiences who have different consumption patterns from their parents.