Apple unveils iPhone XS, XS Max

Iphone 10S Photograph:( Others )

WION Web Team Delhi, India Sep 12, 2018, 11.33 PM (IST)

Apple unveiled upgrades to its priciest iPhones on Wednesday as part of an effort to boost its position in the premium smartphone market.

The California tech giant revealed its iPhone XS and iPhone XS Max, updating the top-of-the-line handsets released a year earlier.

Apple opened its event by saying its new Apple Watch Series 4 range will have edge-to-edge displays, like its latest phones, which are more than 30 per cent bigger than displays on current models.

The new series will be able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers.

Executives made the announcement at the Steve Jobs Theater at Apple's new circular headquarters in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007.

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The company also announced new health features for its next-generation Apple Watch including one allowing users to take their own electrocardiogram and another that detects when a person falls.

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(With inputs from agencies

Story highlights

Executives made the announcement at the Steve Jobs Theater at Apple's new circular headquarters in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007.